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Home > Corporate > Strategic Intent

BILT, in the recent years has evolved as a more dynamic, knowledge-driven organization with a singular focus on creating stakeholder value. Aimed at making the organization more market-oriented and customer-centric, the following initiatives are to drive BILT forward in the rapidly changing business environment:

Consolidation

  A continuous streamlining of capacities and products in our core business area - Paper.
   

Brand Building

 
Increasing brand involvement for the products amongst customers to reduce market fragmentation and attain 'generic-brand' status for BILT via strategic branding.
   

De-commoditisation and service orientation

  Redefining the paper industry with customer at the center-stage.
   

Wider product range

 
Adding high value-added products to BILT's portfolio expanding it to cover the widest range of basic to high-end usage paper products.
   

Product-mix rationalization

  Maintaining an intelligent product-mix based on value and demand curves to maximize returns.
   

Exploring global markets

  Reaching out to international markets with world-class products while maintaining leadership in India.
   

Operational Improvements & Cost-competitiveness

  To attain higher efficiency levels and world-class quality in production processes.
   

Increasing capacities

  Expansion of manufacturing and processing capabilities across product range, in line with market dynamics.
   

Sound Investments

  Accelerate growth by way of investments into focused, synergetic acquisitions.
   

Captive Market Share

  Sustaining and strengthening BILT's leadership position in its market segments way ahead of competitors.
   

Extending 'Touch-Points'

 
Building a wider and 'intelligent' distribution network that enables BILT to serve its markets in a customized and localized manner and attain higher penetration, without losing the economies of scale.


 
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© Copyright 2003 Ballarpur Industries Limited.